Which Protocols Drained the Crypto Market in 2025?

By: blockbeats|2026/01/15 12:00:01
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Original Article Title: Crypto’s Revenue Recipe
Original Article Author: Prathik Desai, Token Dispatch
Original Article Translation: Chopper, Foresight News

I adore the seasonal traditions of the crypto industry, such as Uptober and Recktober. People in the community always bring out a ton of data around these milestones, and humans do love such anecdotes, don't they?

However, the trend analysis and reports around these milestones are even more interesting: "This time, ETF fund flows are different," "Cryptocurrency industry funding has finally matured this year," "Bitcoin is gearing up for a rise this year," and so on. Recently, while reviewing the "2025 DeFi Industry Report," several sets of charts on how crypto protocols generate "significant revenue" caught my attention.

These charts list the top-earning crypto protocols of the year, confirming a fact that many have discussed in the industry over the past year: the crypto industry has finally started to make revenue attractive. But what exactly is driving this revenue growth?

Behind these charts lies another little-known question worth exploring: where does this revenue ultimately flow to?

Last week, I delved into DefiLlama's fee and revenue data (Note: Revenue refers to fees retained after paying to liquidity providers and suppliers) in an attempt to find an answer. In today's analysis, I will add more detail to this data, dissecting the flow and destination of funds in the crypto industry.

Which Protocols Drained the Crypto Market in 2025?

Crypto protocols generated over $16 billion in revenue last year, more than double the approximately $8 billion in 2024.

The crypto industry's value-capture ability has greatly improved. In the past 12 months, the decentralized finance (DeFi) sector has seen many new entrants, such as decentralized exchanges (DEXes), token issuance platforms, and decentralized perpetual contract trading platforms (perp DEXes).

However, the profit centers that generated the highest revenue are still concentrated in traditional tracks, with stablecoin issuers being the most prominent.

The top two stablecoin issuers, Tether and Circle, contributed over 60% of the total revenue in the crypto industry. By 2025, their market share slightly dropped from around 65% in 2024 to 60%.

However, decentralized perpetual contract trading platforms showed a remarkable performance in 2025, a track that was almost insignificant in 2024. The four platforms, Hyperliquid, EdgeX, Lighter, and Axiom, together accounted for 7% to 8% of the industry's total revenue, far surpassing the combined protocol revenue of mature DeFi tracks such as lending, staking, cross-chain bridges, and decentralized trading aggregators.

So, what will be the revenue drivers in 2026? I have found the answer in the three major factors that influenced the revenue landscape of the crypto industry last year: Spread Income, Trade Execution, and Channel Distribution.

Spread trading means that anyone holding and transferring funds can earn income from this process.

The revenue model of stablecoin issuers combines structural aspects with vulnerability. Its structural aspect lies in the fact that revenue scales up in sync with the supply and circulation of stablecoins. Each digital dollar issued by the issuer is backed by U.S. Treasury bonds and accrues interest. However, its vulnerability lies in the fact that this model relies on macroeconomic variables that the issuer has little control over, such as the Federal Reserve's interest rates. With the current monetary easing cycle just beginning, as interest rates are further reduced this year, the dominant position of stablecoin issuers in revenue will also weaken.

Next is the trade execution layer, which was also the birthplace of the most successful track in the DeFi sector in 2025, decentralized perpetual contract trading platforms.

To understand why decentralized perpetual contract trading platforms have rapidly gained a significant market share, the simplest way is to see how they help users complete transaction operations. These platforms have created low-friction trading venues, allowing users to enter and exit risk positions as needed. Even when the market is relatively stable, users can still hedge, leverage, arbitrage, rebalance, or pre-position for the future.

Unlike spot decentralized trading platforms, decentralized perpetual contract trading platforms allow users to engage in continuous, high-frequency trading without the hassle of transferring underlying assets.

Although the logic of trade execution may sound simple and the operation speed is extremely fast, the technical support behind it is far more complex than it seems. These platforms must build a stable trading interface to ensure it does not crash under high loads; establish reliable order matching and clearing systems to maintain stability in market chaos; and provide sufficient liquidity depth to meet traders' needs. In decentralized perpetual contract trading platforms, liquidity is the key to victory: those who can consistently provide ample liquidity will attract the most trading activity.

By 2025, Hyperliquid had dominated the decentralized perpetual contract trading track with the most liquidity providers on the platform, enabling it to hold the title for the highest fee income decentralized perpetual contract trading platform for 10 out of the past 12 months.

Ironically, the success of these DeFi track perpetual contract trading platforms was precisely because they did not require traders to understand blockchain and smart contracts but instead adopted the familiar operational model of traditional trading platforms.

Once all the above issues were addressed, the trading platform could achieve automated revenue growth by charging traders small fees on high-frequency, large-volume trades, ensuring continuous revenue even during sideways price action as the platform offered traders abundant operational choices.

This is why I believe that although the revenue share of decentralized perpetual contract trading platforms was only in single digits last year, they are the only ones capable of challenging stablecoin issuers' dominant position.

The third factor is channel distribution, which brings incremental revenue to crypto projects such as token issuance infrastructure, e.g., pump.fun and LetsBonk platforms. This pattern is not significantly different from what we see in Web2 enterprises: Airbnb and Amazon do not hold inventory, yet through extensive distribution channels, they have surpassed the aggregator positioning, reducing the marginal cost of new supply.

Crypto token issuance infrastructure similarly does not own the crypto assets created through its platform, such as Meme coins, various tokens, and micro-communities. However, by creating a frictionless user experience, automating the listing process, providing ample liquidity, and simplifying trading operations, these platforms have become the preferred venue for people to issue crypto assets.

By 2026, two questions may determine the development trajectory of these revenue drivers: Will the stablecoin issuers' industry revenue share fall below 60% as interest rate cuts impact carry trades? Can decentralized perpetual contract trading platforms break through an 8% market share as the trading execution layer landscape tends to consolidate?

Carry yield, trade execution, and channel distribution reveal the sources of revenue in the crypto industry, but this is only half of the story. Equally important is understanding how much of the total transaction fees will be allocated to token holders before net protocol retention revenue.

Value transfer through token buybacks, burns, and fee sharing means that tokens are no longer just governance tokens but represent economic ownership of the protocol.

By 2025, the total fees paid by users of decentralized finance and other protocol amounted to approximately $30.3 billion. Of this, the protocol retained revenue of around $17.6 billion after paying liquidity providers and suppliers. Out of the total revenue, about $3.36 billion was returned to token holders through staking rewards, fee sharing, token buybacks, and burns. This means that 58% of the fees were converted into protocol revenue.

Compared to the previous industry cycle, this represents a significant shift. More and more protocols are now attempting to make the token a claim on operational performance, providing investors with tangible incentives to continue holding and bullish on their favored projects.

The crypto industry is far from perfect, with most protocols still not distributing any earnings to token holders. However, from a macro perspective, the industry has undergone considerable changes, signaling that everything is moving in the right direction.

Over the past year, the proportion of protocol revenue allocated to token holders has continued to rise, surpassing the historical high of 9.09% from early last year and peaking at over 18% in August 2025.

This shift is also reflected in token trading: if the tokens I hold never brought any returns, my trading decisions would only be influenced by media narratives; but if the tokens I hold can generate returns for me through buybacks or fee sharing, I would consider them income-generating assets. Although they may not be entirely secure, this shift will still impact how the market prices tokens, making their valuation more closely tied to fundamentals rather than media narratives.

As investors look back on 2025 and try to anticipate the revenue flow of the crypto industry in 2026, incentive mechanisms will be a critical consideration. Last year, project teams that prioritized value transfer indeed stood out.

Hyperliquid has built a unique community ecosystem, returning about 90% of the revenue to users through the Hyperliquid Relief Fund.

In the token issuance platform space, pump.fun has reinforced the concept of "rewarding active platform users" and has burned 18.6% of the circulating supply of the native token, PUMP, through daily buybacks.

In 2026, it is expected that "value transfer" will no longer be a niche choice but a necessary strategy for all protocols wishing to have their tokens traded based on fundamentals. The market shifts from last year have taught investors to differentiate between protocol revenue and token holder value. Once token holders realize that their tokens can represent ownership claims, reverting to the previous model would seem unwise.

I believe that the 2025 DeFi Industry Report did not uncover the new essence of exploring revenue models in the crypto industry, a trend that has been widely discussed over the past few months. The value of this report lies in revealing the truth through data, and by delving deeper into this data, we can find the key to which crypto projects are most likely to achieve revenue success.

By analyzing the revenue-dominant trends of various protocols, the report clearly states: Whoever controls the core channels, spread income, trade execution, and channel distribution will earn the most profit.

In 2026, I expect to see more projects converting fees into long-term rewards for token holders, especially as the interest rate reduction cycle leads to a decrease in spread trade attractiveness, making this trend more pronounced.

Original Article Link

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China's Central Bank and Eight Other Departments' Latest Regulatory Focus: Key Attention to RWA Tokenized Asset Risk


Foreword: Today, the People's Bank of China's website published the "Notice of the People's Bank of China, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration for Market Regulation, China Banking and Insurance Regulatory Commission, China Securities Regulatory Commission, State Administration of Foreign Exchange on Further Preventing and Dealing with Risks Related to Virtual Currency and Others (Yinfa [2026] No. 42)", the latest regulatory requirements from the eight departments including the central bank, which are basically consistent with the regulatory requirements of recent years. The main focus of the regulation is on speculative activities such as virtual currency trading, exchanges, ICOs, overseas platform services, and this time, regulatory oversight of RWA has been added, explicitly prohibiting RWA tokenization, stablecoins (especially those pegged to the RMB). The following is the full text:


To the people's governments of all provinces, autonomous regions, and municipalities directly under the Central Government, the Xinjiang Production and Construction Corps:


  Recently, there have been speculative activities related to virtual currency and Real-World Assets (RWA) tokenization, disrupting the economic and financial order and jeopardizing the property security of the people. In order to further prevent and address the risks related to virtual currency and Real-World Assets tokenization, effectively safeguard national security and social stability, in accordance with the "Law of the People's Republic of China on the People's Bank of China," "Law of the People's Republic of China on Commercial Banks," "Securities Law of the People's Republic of China," "Law of the People's Republic of China on Securities Investment Funds," "Law of the People's Republic of China on Futures and Derivatives," "Cybersecurity Law of the People's Republic of China," "Regulations of the People's Republic of China on the Administration of Renminbi," "Regulations on Prevention and Disposal of Illegal Fundraising," "Regulations of the People's Republic of China on Foreign Exchange Administration," "Telecommunications Regulations of the People's Republic of China," and other provisions, after reaching consensus with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, and with the approval of the State Council, the relevant matters are notified as follows:


  I. Clarify the essential attributes of virtual currency, Real-World Assets tokenization, and related business activities


  (I) Virtual currency does not possess the legal status equivalent to fiat currency. Virtual currencies such as Bitcoin, Ether, Tether, etc., have the main characteristics of being issued by non-monetary authorities, using encryption technology and distributed ledger or similar technology, existing in digital form, etc. They do not have legal tender status, should not and cannot be circulated and used as currency in the market.


  The business activities related to virtual currency are classified as illegal financial activities. The exchange of fiat currency and virtual currency within the territory, exchange of virtual currencies, acting as a central counterparty in buying and selling virtual currencies, providing information intermediary and pricing services for virtual currency transactions, token issuance financing, and trading of virtual currency-related financial products, etc., fall under illegal financial activities, such as suspected illegal issuance of token vouchers, unauthorized public issuance of securities, illegal operation of securities and futures business, illegal fundraising, etc., are strictly prohibited across the board and resolutely banned in accordance with the law. Overseas entities and individuals are not allowed to provide virtual currency-related services to domestic entities in any form.


  A stablecoin pegged to a fiat currency indirectly fulfills some functions of the fiat currency in circulation. Without the consent of relevant authorities in accordance with the law and regulations, any domestic or foreign entity or individual is not allowed to issue a RMB-pegged stablecoin overseas.


(II)Tokenization of Real-World Assets refers to the use of encryption technology and distributed ledger or similar technologies to transform ownership rights, income rights, etc., of assets into tokens (tokens) or other interests or bond certificates with token (token) characteristics, and carry out issuance and trading activities.


  Engaging in the tokenization of real-world assets domestically, as well as providing related intermediary, information technology services, etc., which are suspected of illegal issuance of token vouchers, unauthorized public offering of securities, illegal operation of securities and futures business, illegal fundraising, and other illegal financial activities, shall be prohibited; except for relevant business activities carried out with the approval of the competent authorities in accordance with the law and regulations and relying on specific financial infrastructures. Overseas entities and individuals are not allowed to illegally provide services related to the tokenization of real-world assets to domestic entities in any form.


  II. Sound Work Mechanism


  (III) Inter-agency Coordination. The People's Bank of China, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of virtual currency-related illegal financial activities.


  The China Securities Regulatory Commission, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of illegal financial activities related to the tokenization of real-world assets.


  (IV) Strengthening Local Implementation. The people's governments at the provincial level are overall responsible for the prevention and disposal of risks related to virtual currencies and the tokenization of real-world assets in their respective administrative regions. The specific leading department is the local financial regulatory department, with participation from branches and dispatched institutions of the State Council's financial regulatory department, telecommunications regulators, public security, market supervision, and other departments, in coordination with cyberspace departments, courts, and procuratorates, to improve the normalization of the work mechanism, effectively connect with the relevant work mechanisms of central departments, form a cooperative and coordinated working pattern between central and local governments, effectively prevent and properly handle risks related to virtual currencies and the tokenization of real-world assets, and maintain economic and financial order and social stability.


  III. Strengthened Risk Monitoring, Prevention, and Disposal


  (5) Enhanced Risk Monitoring. The People's Bank of China, China Securities Regulatory Commission, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration of Foreign Exchange, Cyberspace Administration of China, and other departments continue to improve monitoring techniques and system support, enhance cross-departmental data analysis and sharing, establish sound information sharing and cross-validation mechanisms, promptly grasp the risk situation of activities related to virtual currency and real-world asset tokenization. Local governments at all levels give full play to the role of local monitoring and early warning mechanisms. Local financial regulatory authorities, together with branches and agencies of the State Council's financial regulatory authorities, as well as departments of cyberspace and public security, ensure effective connection between online monitoring, offline investigation, and fund tracking, efficiently and accurately identify activities related to virtual currency and real-world asset tokenization, promptly share risk information, improve early warning information dissemination, verification, and rapid response mechanisms.


  (6) Strengthened Oversight of Financial Institutions, Intermediaries, and Technology Service Providers. Financial institutions (including non-bank payment institutions) are prohibited from providing account opening, fund transfer, and clearing services for virtual currency-related business activities, issuing and selling financial products related to virtual currency, including virtual currency and related financial products in the scope of collateral, conducting insurance business related to virtual currency, or including virtual currency in the scope of insurance liability. Financial institutions (including non-bank payment institutions) are prohibited from providing custody, clearing, and settlement services for unauthorized real-world asset tokenization-related business and related financial products. Relevant intermediary institutions and information technology service providers are prohibited from providing intermediary, technical, or other services for unauthorized real-world asset tokenization-related businesses and related financial products.


  (7) Enhanced Management of Internet Information Content and Access. Internet enterprises are prohibited from providing online business venues, commercial displays, marketing, advertising, or paid traffic diversion services for virtual currency and real-world asset tokenization-related business activities. Upon discovering clues of illegal activities, they should promptly report to relevant departments and provide technical support and assistance for related investigations and inquiries. Based on the clues transferred by the financial regulatory authorities, the cyberspace administration, telecommunications authorities, and public security departments should promptly close and deal with websites, mobile applications (including mini-programs), and public accounts engaged in virtual currency and real-world asset tokenization-related business activities in accordance with the law.


  (8) Strengthened Entity Registration and Advertisement Management. Market supervision departments strengthen entity registration and management, and enterprise and individual business registrations must not contain terms such as "virtual currency," "virtual asset," "cryptocurrency," "crypto asset," "stablecoin," "real-world asset tokenization," or "RWA" in their names or business scopes. Market supervision departments, together with financial regulatory authorities, legally enhance the supervision of advertisements related to virtual currency and real-world asset tokenization, promptly investigating and handling relevant illegal advertisements.


  (IX) Continued Rectification of Virtual Currency Mining Activities. The National Development and Reform Commission, together with relevant departments, strictly controls virtual currency mining activities, continuously promotes the rectification of virtual currency mining activities. The people's governments of various provinces take overall responsibility for the rectification of "mining" within their respective administrative regions. In accordance with the requirements of the National Development and Reform Commission and other departments in the "Notice on the Rectification of Virtual Currency Mining Activities" (NDRC Energy-saving Building [2021] No. 1283) and the provisions of the "Guidance Catalog for Industrial Structure Adjustment (2024 Edition)," a comprehensive review, investigation, and closure of existing virtual currency mining projects are conducted, new mining projects are strictly prohibited, and mining machine production enterprises are strictly prohibited from providing mining machine sales and other services within the country.


  (X) Severe Crackdown on Related Illegal Financial Activities. Upon discovering clues to illegal financial activities related to virtual currency and the tokenization of real-world assets, local financial regulatory authorities, branches of the State Council's financial regulatory authorities, and other relevant departments promptly investigate, determine, and properly handle the issues in accordance with the law, and seriously hold the relevant entities and individuals legally responsible. Those suspected of crimes are transferred to the judicial authorities for processing according to the law.


 (XI) Severe Crackdown on Related Illegal and Criminal Activities. The Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, as well as judicial and procuratorial organs, in accordance with their respective responsibilities, rigorously crack down on illegal and criminal activities related to virtual currency, the tokenization of real-world assets, such as fraud, money laundering, illegal business operations, pyramid schemes, illegal fundraising, and other illegal and criminal activities carried out under the guise of virtual currency, the tokenization of real-world assets, etc.


  (XII) Strengthen Industry Self-discipline. Relevant industry associations should enhance membership management and policy advocacy, based on their own responsibilities, advocate and urge member units to resist illegal financial activities related to virtual currency and the tokenization of real-world assets. Member units that violate regulatory policies and industry self-discipline rules are to be disciplined in accordance with relevant self-regulatory management regulations. By leveraging various industry infrastructure, conduct risk monitoring related to virtual currency, the tokenization of real-world assets, and promptly transfer issue clues to relevant departments.


  IV. Strict Supervision of Domestic Entities Engaging in Overseas Business Activities


(XIII) Without the approval of relevant departments in accordance with the law and regulations, domestic entities and foreign entities controlled by them may not issue virtual currency overseas.


  (XIV) Domestic entities engaging directly or indirectly in overseas external debt-based tokenization of real-world assets, or conducting asset securitization activities abroad based on domestic ownership rights, income rights, etc. (hereinafter referred to as domestic equity), should be strictly regulated in accordance with the principles of "same business, same risk, same rules." The National Development and Reform Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other relevant departments regulate it according to their respective responsibilities. For other forms of overseas real-world asset tokenization activities based on domestic equity by domestic entities, the China Securities Regulatory Commission, together with relevant departments, supervise according to their division of responsibilities. Without the consent and filing of relevant departments, no unit or individual may engage in the above-mentioned business.


  (15) Overseas subsidiaries and branches of domestic financial institutions providing Real World Asset Tokenization-related services overseas shall do so legally and prudently. They shall have professional personnel and systems in place to effectively mitigate business risks, strictly implement customer onboarding, suitability management, anti-money laundering requirements, and incorporate them into the domestic financial institutions' compliance and risk management system. Intermediaries and information technology service providers offering Real World Asset Tokenization services abroad based on domestic equity or conducting Real World Asset Tokenization business in the form of overseas debt for domestic entities directly or indirectly venturing abroad must strictly comply with relevant laws and regulations. They should establish and improve relevant compliance and internal control systems in accordance with relevant normative requirements, strengthen business and risk control, and report the business developments to the relevant regulatory authorities for approval or filing.


  V. Strengthen Organizational Implementation


  (16) Strengthen organizational leadership and overall coordination. All departments and regions should attach great importance to the prevention of risks related to virtual currencies and Real World Asset Tokenization, strengthen organizational leadership, clarify work responsibilities, form a long-term effective working mechanism with centralized coordination, local implementation, and shared responsibilities, maintain high pressure, dynamically monitor risks, effectively prevent and mitigate risks in an orderly and efficient manner, legally protect the property security of the people, and make every effort to maintain economic and financial order and social stability.


  (17) Widely carry out publicity and education. All departments, regions, and industry associations should make full use of various media and other communication channels to disseminate information through legal and policy interpretation, analysis of typical cases, and education on investment risks, etc. They should promote the illegality and harm of virtual currencies and Real World Asset Tokenization-related businesses and their manifestations, fully alert to potential risks and hidden dangers, and enhance public awareness and identification capabilities for risk prevention.


  VI. Legal Responsibility


  (18) Engaging in illegal financial activities related to virtual currencies and Real World Asset Tokenization in violation of this notice, as well as providing services for virtual currencies and Real World Asset Tokenization-related businesses, shall be punished in accordance with relevant regulations. If it constitutes a crime, criminal liability shall be pursued according to the law. For domestic entities and individuals who knowingly or should have known that overseas entities illegally provided virtual currency or Real World Asset Tokenization-related services to domestic entities and still assisted them, relevant responsibilities shall be pursued according to the law. If it constitutes a crime, criminal liability shall be pursued according to the law.


  (19) If any unit or individual invests in virtual currencies, Real World Asset Tokens, and related financial products against public order and good customs, the relevant civil legal actions shall be invalid, and any resulting losses shall be borne by them. If there are suspicions of disrupting financial order and jeopardizing financial security, the relevant departments shall deal with them according to the law.


  This notice shall enter into force upon the date of its issuance. The People's Bank of China and ten other departments' "Notice on Further Preventing and Dealing with the Risks of Virtual Currency Trading Speculation" (Yinfa [2021] No. 237) is hereby repealed.


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